Port in a storm? (Photo by Learning Lark)

Last week a throw away comment on social media regarding the relative pricing of fish and chips in pubs caused quite a stir. We were accused of being negative. “Why are you talking down local businesses?” we were asked, “Surely the point of the tourist board is to promote business in the area?”

Indeed we have promoted businesses in the area. When people have made thinly veiled complaints about the number of barbers and chicken shops in the area we have been happy to celebrate South Norwood as the place where you can get a good haircut, a bellyful of chicken and still go home with change in your pocket. We celebrate South Norwood in all its wonderful diversity.

We also aim to be inclusive – which is why, to date, we have never charged a penny for any of the events we have organised. We understand that businesses operate in a different environment and that they might have different strategies to achieve their bottom line. We also understand from the proposed strike action by Wetherspoon’s staff that cheap beer and food can often be bought on the backs of the workers. But we also know people in the local community who genuinely can’t afford to come out and drink with us; wonderful community spirited people who we would happily stand a few drinks for – but if they can’t afford to buy a round they won’t come.

It is a difficult knot to untangle. Capital poisons the relationships of all it touches. Pubs in particular like to be seen as more than businesses; the centre of the community. We love a pub. We love our community. It is the people who are the heart of South Norwood. From the outset, we have been clear with pubs about our belief in inclusive pricing structures. We know this is just one of many pressures that pubs face, especially independents. We will continue to support them all to the best of our ability (and capacity) – but we make no apologies for also encouraging businesses to consider the whole community. We might be the tourist board but no-one should feel like a tourist in their own community – not unless it’s part of our grand plan to make everyday a holiday – for everyone.


The Triumph of Bacchus by  Diego Velázquez

Trip Around South Norwood

Hello all,

Our t-shirt campaigns are now over and the “We are all Sharon” and the “SNTB Logo” T-shirts have succeeded in going to print. If you purchased one of these thank you; they should be winging their way to you in the near future.

Apparently total sales ended up at over £650 of which we will receive about £200. This will go towards our forthcoming Tourist Guide. A great success and encouragement for us to make further products in the future.

Thank you all again for supporting!

Hello all,

Just to let you all know that you have one day left to get yourself one of our t-shirts. Currently we have the SNTB logo and the Sharon T-shirt that are definitely going ahead; Picklesfest is lagging. Now is your chance!

Here are the links:

Sharon T-shirt


South Norwood Tourist Board

Also thank you to those that have already committed to purchase; please expect your payments to go through over the next few days.


Hello again all,

So we have two weeks left of our t-shirt campaign and here is the current state of play:

The “Tourist Board logo” t-shirt has sold 12 and is definitely going to print at the end of the campaign. Thank you for all those who have bought so far.

The “We are all Sharon” t-shirt has sold 9. Hopefully we can persuade one more person to buy so that the silk screen design can be made up and the shirts made.

“Picklesfest” and “Don’t F with the Tourist Board are lagging but there is still plenty of time left.

Here are the links to the pages:

Tourist Board Logo

We are all Sharon


Don’t F*ck with the Tourist Board

Hello again,

South Norwood has had many famous residents over the years but very few have managed to do what the police and various government agencies couldn’t; find the missing world cup! We are ever fond of Pickles, the dog that found the stolen Jules Rimet World Cup in 66. Without the cup, the winning England side probably would have stayed home and had a kick about in the garden. We celebrated our first !Pickles!-fest in 2013 with a remote control Pickles and a recreation featuring Pickles original owner, David Corbett. Since then we’ve had themed treasure hunts, quiz nights and we even released a song for the pooch.

So our third t-shirt is the souvenir that never was! Picklesfest:

Picklesfest t-shirt


Last of our designs for you tomorrow and, remember, this is a limited time offer.

The Tourist Board are proud to present our second t-shirt. This design honors Sharon, Angel of the Sensible Garden and personification of all things South Norwood. You only have 20 days to purchase this exclusive t-shirt.

#WeAreAllSharon t-shirt campaign


There are various colour options and long sleeve available too. Funds raised will go towards the South Norwood Tourist Board’s forthcoming tourist guide.